The ‘Q’s of Content Marketing

by Umang Malik Aggarwal | Aug 10, 2017 | Consultation (Strategy & Execution), Content Marketing, Lead Generation, Search Engine Optimization, Social Media Marketing

Having read so many articles on ‘HOW’ marketers can revamp their content marketing strategy, I have hardly come across articles which emphasize on the ‘WHY’ factor. Did you ever ponder upon the fact that ‘WHY’ do you need a content marketing strategy?’ Is it because everyone in the industry is going for it or because you seriously want to create a better user experience?