LinkedIn Do’s and Don’ts
The only platform that comes to our mind instantly when we think of B2B/B2C networking is ‘LinkedIn’. There are ample of benefits for an individual or an organization which depends on LinkedIn for professional networking just like an individual who would depend on Facebook for their personal networking.
Since, there are many factors which indicate that more and more businesses will be present on as many social platforms in the future; many organizations still don’t know how to utilize it appropriately. Given below is an infographic on basic social selling insight to get you started on LinkedIn.
- Content personalization is not only crucial for brand building, but also for promoting/ selling your products and services online using nontraditional methods
- In contrast to an expensive lead generation campaign, the cost for LinkedIn lead generation campaign is considerably lesser. Also, the response rate for LinkedIn lead generation is much higher
- A professional profile is only developed when the individual maintains professionalism on the platform by not posting unnecessary feeds which do not relate to his/her profession and how the individual conforms to professional etiquettes while dealing with prospects