Twitter finally moves on to 280 characters!
Twitter Cofounder and CEO Jack Dorsey had hinted before about expanding the Twitter character limit, but it was this Tuesday that Twitter announced about doubling its character limit from 140 characteristics to 280 characteristics for few of its users. These test users are the ones who tweet in English, Spanish & Portuguese.
Twitter hopes that the users will embrace this change positively and that the content shared by the users will now be more detail oriented. There might however be a backlash as Twitter’s core concept was taken out from the 160 character limit from a text sent through a phone (20 characters for the username and 140 characters for the main text body).
As mentioned by Twitter product manager Aliza Rosen and senior software engineer Ikuhiro Ihara, the languages written globally played a crucial role in Twitter’s decision to launch the new 240 character limit. Twitter also mentioned that unlike its English and Spanish users, the Japanese, Korean and Chinese users could convey twice as much content in their language as it fits the Twitter count more easily.
Twitter has not officially declared the testing period yet. Looking forward, we can’t wait to see what the test users have to say about this whole new experience & what revolution will this new change bring to the B2B and B2C users.
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